1457 — Golf
The game had arrived
One of the earliest documented references to golf appears in Scotland, when an act of Parliament banned “golf” because it was distracting people from practicing archery.
The essentials of golf
Golf has always had its essentials.
The driver.
The irons.
The putter.
The ball.
And somewhere along the way, another essential found her place on the course.
The Cart Girl.
She isn't in the bag. She isn't on the scorecard. But ask any golfer who's played 18 holes on a hot Saturday afternoon and they'll tell you—she's part of the game.
For generations, the cart girl has been there between the tee box and the clubhouse. Drinks cold. Snacks ready. Good energy when your round needs it most.
Yet while nearly everything around golf has become a brand of its own, the cart girl never had one.
Until now.
Cart Girl was created to celebrate one of golf's most recognizable traditions and build an entire lifestyle around it.
Apparel. Drinks. Golf. Culture.
Because some things are just essential.
Everybody loves a Cart Girl.
THE HISTORY
1552 — The course
The Home of Golf
A St Andrews charter formally protected the right of townspeople to use the links for golf. St Andrews would eventually become known around the world as The Home of Golf.
1744 — The rules
Golf becomes organized
The earliest surviving written Rules of Golf were established for a competition at Leith Links in Scotland. Thirteen rules helped shape the game we know today.
1800s — The equipment
The essentials take shape
Clubs changed. Golf balls changed. Courses changed. New materials, designs, and technology transformed what golfers carried in their bags and how the game was played.
1930s–1950s — The golf cart
Motorized golf carts began appearing in the United States during the 1930s and became increasingly common on American golf courses during the following decades.
Mid-20th century — The beverage cart
The exact origin of the first golf-course beverage cart is not definitively documented. Whether history or legend, the beverage cart became part of golf culture—and with it came one of the most recognizable people on the course: The Cart Girl.
2026 — Cart Girl
The driver had a brand. The putter had a brand. The irons had a brand. The golf ball had a brand. Even the golf cart had a brand. But the Cart Girl never did. Until now. Cart Girl celebrates an icon of golf culture through Apparel. Drinks. Golf. Culture.
An essential part of the game
Every golfer knows the essentials.
Driver.
Irons.
Putter.
Golf Ball.
And then there's the one you won't find in the bag.
The Cart Girl.
She might not hit the shot. But she's been part of the round for generations. And we think that deserves to be celebrated.
Cart Girl
Everybody loves a Cart Girl.